{"title":"Michelob ULTRA New Arrivals","description":"","products":[{"product_id":"michelob-ultra-54qt-cooler-1","title":"Michelob ULTRA 54qt Cooler","description":"\u003cp data-start=\"34\" data-end=\"344\"\u003eBuilt for long days and big plans, the \u003cstrong data-start=\"73\" data-end=\"103\"\u003eMichelob ULTRA 54qt Cooler\u003c\/strong\u003e delivers reliable performance with clean, athletic style. Featuring bold Michelob ULTRA branding and a spacious 54-quart capacity, it’s made to keep your drinks cold whether you’re on the course, at a tailgate, or spending the day outdoors.\u003c\/p\u003e\n\u003cp data-start=\"346\" data-end=\"472\"\u003eDurable, practical, and easy to bring along, this cooler is ready for everything from weekend getaways to game-day gatherings.\u003c\/p\u003e\n\u003cul data-start=\"474\" data-end=\"670\"\u003e\n\u003cli data-start=\"474\" data-end=\"514\"\u003e\n\u003cp data-start=\"476\" data-end=\"514\"\u003e54-quart capacity for drinks and ice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"515\" data-end=\"565\"\u003e\n\u003cp data-start=\"517\" data-end=\"565\"\u003eBold Michelob ULTRA branding with a clean look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"566\" data-end=\"613\"\u003e\n\u003cp data-start=\"568\" data-end=\"613\"\u003eDurable construction for dependable cooling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"614\" data-end=\"670\"\u003e\n\u003cp data-start=\"616\" data-end=\"670\"\u003eGreat for tailgates, golf outings, and outdoor hangs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"672\" data-end=\"704\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"672\" data-end=\"704\" data-is-last-node=\"\"\u003eKeep it cold. Keep it ULTRA.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Michelob Ultra","offers":[{"title":"Default Title","offer_id":43157689073723,"sku":"004334","price":350.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1348\/6179\/files\/michelob-ultra-stars-and-stripes-cooler-front-quarter.jpg?v=1769441544"},{"product_id":"michelob-ultra-x-pga-tour-putting-led","title":"Michelob ULTRA x PGA Tour 4ft Putting LED","description":"\u003cp data-start=\"43\" data-end=\"397\"\u003eBring the course to your space with the \u003cstrong data-start=\"83\" data-end=\"124\"\u003eMichelob ULTRA x PGA TOUR Putting LED\u003c\/strong\u003e. Featuring official Michelob ULTRA and PGA TOUR branding, this illuminated sign delivers the perfect blend of golf culture and bar-room style. Whether it’s lighting up your home bar, golf simulator setup, or man cave, this LED is made for fans who live for the next round.\u003c\/p\u003e\n\u003cp data-start=\"399\" data-end=\"525\"\u003eClean, bright lighting highlights the putting-inspired design while adding a premium finishing touch to any golf-themed space.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eHEIGHT:\u003c\/b\u003e\u003cspan\u003e 18\u003c\/span\u003e\"\u003c\/li\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eWIDTH:\u003c\/b\u003e\u003cspan\u003e 48\u003c\/span\u003e\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cb data-stringify-type=\"bold\"\u003eDEPTH:\u003c\/b\u003e\u003cspan\u003e 2\"\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan style=\"color: #fc1414;\"\u003eThis item is not eligible for expedited shipping or discounts\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"681\" data-end=\"749\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"681\" data-end=\"745\"\u003eThe perfect sign for anyone chasing birdies and cold ULTRAs.\u003c\/strong\u003e ⛳🍺\u003c\/p\u003e","brand":"Michelob ULTRA","offers":[{"title":"Default Title","offer_id":43398922764347,"sku":"005070","price":375.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1348\/6179\/files\/ULTRA_PGA_Product_Gif.gif?v=1775751947"},{"product_id":"michelob-ultra-x-pga-tour-flag-led","title":"Michelob ULTRA x PGA Tour Flag LED","description":"\u003cp data-start=\"40\" data-end=\"338\"\u003eLight up your space with the \u003cstrong data-start=\"69\" data-end=\"107\"\u003eMichelob ULTRA x PGA TOUR Flag LED\u003c\/strong\u003e, a perfect blend of golf style and Michelob ULTRA spirit. Featuring official Michelob ULTRA and PGA TOUR branding with a flag-inspired design, this LED sign brings a clean, modern glow to any home bar, golf simulator, or fan cave.\u003c\/p\u003e\n\u003cp data-start=\"340\" data-end=\"498\"\u003eWhether you're celebrating a great round or kicking back after 18 holes, this sign adds the perfect finishing touch for golf fans who appreciate a cold ULTRA.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eHEIGHT:\u003c\/b\u003e\u003cspan\u003e 36\u003c\/span\u003e\"\u003c\/li\u003e\n\u003cli data-stringify-indent=\"0\" data-stringify-border=\"0\"\u003e\n\u003cb data-stringify-type=\"bold\"\u003eWIDTH:\u003c\/b\u003e\u003cspan\u003e 24\u003c\/span\u003e\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cb data-stringify-type=\"bold\"\u003eDEPTH:\u003c\/b\u003e\u003cspan\u003e 2\"\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan style=\"color: #fc1414;\"\u003eThis item is not eligible for expedited shipping or discounts\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"664\" data-end=\"717\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"664\" data-end=\"713\"\u003eFor those who play hard and enjoy the reward.\u003c\/strong\u003e ⛳🍺\u003c\/p\u003e","brand":"Michelob ULTRA","offers":[{"title":"Default Title","offer_id":43398924599355,"sku":"005071","price":325.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1348\/6179\/files\/157726_perchcatalogimage_MUL_GOLF26_1000x1000_LED2_1.jpg?v=1775677215"},{"product_id":"michelob-ultra-superior-player-of-the-match-souvenir-cup","title":"Michelob ULTRA Superior Player of The Match Souvenir Cup","description":"\u003cp data-start=\"119\" data-end=\"399\"\u003eBring match-day energy home with the \u003cstrong data-start=\"156\" data-end=\"216\"\u003eMichelob ULTRA Superior Player of The Match Souvenir Cup\u003c\/strong\u003e. Inspired by the global stage of the \u003cstrong data-start=\"254\" data-end=\"277\"\u003eFIFA World Cup 2026\u003c\/strong\u003e, this cup taps into the same electric atmosphere where every match ends with one standout moment—and one standout player.\u003c\/p\u003e\n\u003cp data-start=\"401\" data-end=\"763\"\u003eAs the \u003cstrong data-start=\"408\" data-end=\"460\"\u003eofficial beer sponsor of the FIFA World Cup 2026\u003c\/strong\u003e, Michelob ULTRA is behind the “Superior Player of the Match” program, awarding top performers after every game through fan vote. This souvenir cup carries that same spirit, built to feel like something you’d grab in-stadium while watching the world’s best compete.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"875\"\u003eLightweight, durable, and easy to reuse, it’s perfect for watch parties, kickbacks, or any time the game’s on.\u003c\/p\u003e\n\u003cul data-start=\"877\" data-end=\"1142\"\u003e\n\u003cli data-section-id=\"3pe7s6\" data-start=\"877\" data-end=\"921\"\u003eWorld Cup–inspired Michelob ULTRA design\u003c\/li\u003e\n\u003cli data-section-id=\"190qxwc\" data-start=\"922\" data-end=\"980\"\u003e“Superior Player of the Match”–themed collectible feel\u003c\/li\u003e\n\u003cli data-section-id=\"1uqtzd8\" data-start=\"981\" data-end=\"1035\"\u003eDurable, reusable plastic construction\u003c\/li\u003e\n\u003cli data-section-id=\"9oidjh\" data-start=\"1036\" data-end=\"1083\"\u003eLightweight and easy for indoor\/outdoor use\u003c\/li\u003e\n\u003cli data-section-id=\"1tvrvjw\" data-start=\"1084\" data-end=\"1142\"\u003ePerfect for match-day viewing, parties, and collectors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1144\" data-end=\"1209\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1205\"\u003eFrom kickoff to final whistle—every sip’s a match moment.\u003c\/strong\u003e ⚽🍺\u003c\/p\u003e","brand":"Michelob ULTRA","offers":[{"title":"Default Title","offer_id":43485527900219,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1348\/6179\/files\/ULTRA_Updated_Cup.jpg?v=1780669473"},{"product_id":"michelob-ultra-superior-play-t-shirt","title":"Michelob ULTRA Superior Play T-Shirt","description":"\u003cp data-start=\"45\" data-end=\"353\"\u003eInspired by the moments that change the match, the \u003cstrong data-start=\"96\" data-end=\"136\"\u003eMichelob ULTRA Superior Play T-Shirt\u003c\/strong\u003e celebrates the skill, precision, and excitement of the beautiful game. \u003c\/p\u003e\n\u003cp data-start=\"355\" data-end=\"525\"\u003eWith a comfortable everyday fit and soccer-inspired design, it's perfect for match days, watch parties, and fans who appreciate every touch, pass, and game-changing play.\u003c\/p\u003e\n\u003cul data-start=\"527\" data-end=\"738\"\u003e\n\u003cli data-section-id=\"6cvkbn\" data-start=\"527\" data-end=\"569\"\u003eSoccer-inspired Michelob ULTRA graphic\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"172wj2x\" data-start=\"613\" data-end=\"658\"\u003eSoft, comfortable fabric for all-day wear\u003c\/li\u003e\n\u003cli data-section-id=\"1i3h2e2\" data-start=\"659\" data-end=\"693\"\u003eClassic fit for everyday style\u003c\/li\u003e\n\u003cli data-section-id=\"930c6\" data-start=\"694\" data-end=\"738\"\u003ePerfect for match days and watch parties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"740\" data-end=\"788\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"740\" data-end=\"784\"\u003eOne kick. One moment. One superior play.\u003c\/strong\u003e ⚽🍺\u003c\/p\u003e","brand":"Michelob ULTRA","offers":[{"title":"S","offer_id":43572191330363,"sku":"005577","price":30.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43572191363131,"sku":"005578","price":30.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43572191395899,"sku":"005579","price":30.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43572191428667,"sku":"005580","price":30.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":43572191461435,"sku":"005581","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1348\/6179\/files\/Superior_Player_of_the_Match_T-Shirt_2.jpg?v=1780942828"},{"product_id":"michelob-ultra-pitchside-jersey","title":"Michelob ULTRA Pitchside Jersey","description":"\u003cp data-start=\"40\" data-end=\"294\"\u003eInspired by the energy of match day, the \u003cstrong data-start=\"81\" data-end=\"116\"\u003eMichelob ULTRA Pitchside Jersey\u003c\/strong\u003e brings soccer style front and center. Whether you're in the stands, at the watch party, or celebrating the final whistle, this jersey is built for fans who live for every match.\u003c\/p\u003e\n\u003cp data-start=\"296\" data-end=\"487\"\u003eFeaturing a soccer-inspired design and lightweight, breathable construction, it delivers the look and feel of game-day apparel while keeping comfort top of mind from kickoff to stoppage time.\u003c\/p\u003e\n\u003cul data-start=\"489\" data-end=\"668\"\u003e\n\u003cli data-section-id=\"s3vgt3\" data-start=\"489\" data-end=\"530\"\u003eSoccer-inspired Michelob ULTRA design\u003c\/li\u003e\n\u003cli data-section-id=\"2zpcp1\" data-start=\"531\" data-end=\"565\"\u003eLightweight, breathable fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7dthyy\" data-start=\"566\" data-end=\"608\"\u003eAthletic fit built for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"6moksf\" data-start=\"609\" data-end=\"668\"\u003ePerfect for match days, watch parties, and even pickup games\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"670\" data-end=\"723\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"670\" data-end=\"719\"\u003eFrom the pitch to the post-match celebration.\u003c\/strong\u003e ⚽🍺\u003c\/p\u003e","brand":"Michelob ULTRA","offers":[{"title":"S","offer_id":43572214136891,"sku":"004692","price":65.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43572214169659,"sku":"004693","price":65.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43572214202427,"sku":"004694","price":65.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43572214235195,"sku":"004695","price":65.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":43572214267963,"sku":"004696","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1348\/6179\/files\/ultra_pitchside_jersey.jpg?v=1780591994"},{"product_id":"michelob-ultra-superior-play-coolie","title":"Michelob ULTRA Superior Play Coolie","description":"\u003cp data-start=\"44\" data-end=\"301\"\u003eKeep your drink cold through every match-changing moment with the \u003cstrong data-start=\"110\" data-end=\"149\"\u003eMichelob ULTRA Superior Play Coolie\u003c\/strong\u003e. Inspired by the excitement of the beautiful game, this coolie celebrates the plays that spark the crowd, shift momentum, and find the back of the net.\u003c\/p\u003e\n\u003cp data-start=\"303\" data-end=\"449\"\u003ePerfect for match days, watch parties, and tournament celebrations, it’s built to keep your Michelob ULTRA cold from kickoff to the final whistle.\u003c\/p\u003e\n\u003cul data-start=\"451\" data-end=\"680\"\u003e\n\u003cli data-section-id=\"s3vgt3\" data-start=\"451\" data-end=\"492\"\u003eSoccer-inspired Michelob ULTRA design\u003c\/li\u003e\n\u003cli data-section-id=\"iiv180\" data-start=\"493\" data-end=\"544\"\u003eInsulated construction to help keep drinks cold\u003c\/li\u003e\n\u003cli data-section-id=\"11lhgkh\" data-start=\"545\" data-end=\"572\"\u003eFits slim cans\u003c\/li\u003e\n\u003cli data-section-id=\"1jkb8y0\" data-start=\"573\" data-end=\"614\"\u003eLightweight and easy to take anywhere\u003c\/li\u003e\n\u003cli data-section-id=\"1tvqwai\" data-start=\"615\" data-end=\"680\"\u003ePerfect for match days, watch parties, and tournament viewing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"682\" data-end=\"732\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"682\" data-end=\"728\"\u003eFor every superior play worth celebrating.\u003c\/strong\u003e ⚽🍺\u003c\/p\u003e","brand":"Michelob ULTRA","offers":[{"title":"Default Title","offer_id":43572398096443,"sku":"005620","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1348\/6179\/files\/ULTRASuperiorPlayCoolie_2.jpg?v=1780601175"},{"product_id":"michelob-ultra-superior-play-pint-glass","title":"Michelob ULTRA Superior Play Pint Glass","description":"\u003cp data-start=\"48\" data-end=\"313\"\u003eRaise a glass to the moments that define the match with the \u003cstrong data-start=\"108\" data-end=\"151\"\u003eMichelob ULTRA Superior Play Pint Glass\u003c\/strong\u003e. Inspired by game-changing plays and unforgettable highlights, this pint glass celebrates the skill, precision, and excitement that make soccer the world's game.\u003c\/p\u003e\n\u003cp data-start=\"315\" data-end=\"607\"\u003eFeaturing a soccer-inspired Michelob ULTRA design, it's the perfect glass for match-day pours, watch parties, and post-game celebrations. Whether it's a perfectly placed corner kick, a brilliant assist, or a goal that sends the crowd into a frenzy, this glass is made for every superior play.\u003c\/p\u003e\n\u003cul data-start=\"609\" data-end=\"820\"\u003e\n\u003cli data-section-id=\"6cvkbn\" data-start=\"609\" data-end=\"651\"\u003eSoccer-inspired Michelob ULTRA graphic\u003c\/li\u003e\n\u003cli data-section-id=\"lvk9tj\" data-start=\"652\" data-end=\"681\"\u003eClassic pint glass design\u003c\/li\u003e\n\u003cli data-section-id=\"1sn7tiu\" data-start=\"682\" data-end=\"712\"\u003eDurable glass construction\u003c\/li\u003e\n\u003cli data-section-id=\"ovk7rk\" data-start=\"713\" data-end=\"768\"\u003eGreat for match days, watch parties, and collectors\u003c\/li\u003e\n\u003cli data-section-id=\"hbwjkm\" data-start=\"769\" data-end=\"820\"\u003ePerfect for serving your favorite cold beverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"822\" data-end=\"878\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"822\" data-end=\"874\"\u003eBecause every great match deserves a great pour.\u003c\/strong\u003e ⚽🍺\u003c\/p\u003e","brand":"Michelob ULTRA","offers":[{"title":"Default Title","offer_id":43572400259131,"sku":"005629","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1348\/6179\/files\/michelob_ultra_pint_glass.jpg?v=1780937937"}],"url":"https:\/\/www.shopbeergear.com\/collections\/busch-light-new-arrivals-copy-2.oembed","provider":"Shop Beer Gear","version":"1.0","type":"link"}